- Color contrast makes the doughnut stand out
- The smoke symbolizes how hot their doughnuts are, it draws you into the ad, it also leads you in one i direction.
- They want their customers to know that the doughnuts are made fresh
- proximity: their logo is small it at the bottom.
- OTR: is an app that does coffee and fuel deals, so i am assuming that the ad is telling the customers that there are deals for Krispy Kreme in that app or just partnered with them.
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