AD Analysis

• Color contrast makes the doughnut stand out 
• The smoke symbolizes how hot their doughnuts are, it draws you into the ad, it also leads you in one i direction. 
•  They want their customers to know that the doughnuts are made fresh 
• proximity: their logo is  small it at the bottom. 
• OTR: is an app that does coffee and fuel deals, so i am assuming that the ad is telling the customers that there are deals for Krispy Kreme in that app or just partnered with them.